Creating a difference
Brand creation and activation.
Generation of the brand name MU, which is short, simple and easy to remember. The pack has strong shelf impact in a very cluttered category, appealing to mums with young families. After a successful launch of 6 SKUs, MU has been rolled out onto new product formats including MU Sticks aimed at the child lunch-box market, offering the only real Cheddar product in the market and MU Patz, fun-shaped cheese slices, ideal for lunch boxes and as a topping.
Naming | NPD | Identity Design | Packaging Design