Brand naming, identity and store design.
The Redland Bakery is an independent chain of family run bakeries in Bristol. The owner came to us with a serious branding problem. Seven shops with different names across the city, tired interiors reducing customer numbers and impacting sales.
The branding and shops had to appeal to a wide demographic including the 'white van man', young families, students and professionals popping in for a quick sandwich.
We positioned the new brand identity to have broad appeal across the diverse estate of bakeries. The solution, across all executions, conveys the quality of the products that cover everyday family favourites through to artisan breads.
Brand Positioning | Brand Identity | Store Interiors | Website Design Concept