Summer thematic and activation. Pan-European Launch.
Launching a new Cuban inspired fragrance range for Yankee Candle, we took the vibrant colourful streets as the theme for their Havana collection. Our graphics and patterns inspired by the faded elegance of the vivid colonial buildings and their characterful details.
Copper foil metallic inks against a hot turquoise give a nod to the faded glamour, plus a pop of guava peach for a modern distinctive finish.
A richly crafted thematic, bringing home the exotic colours, smells and atmosphere. Viva Havana!
Campaign Identity | Retail | Packaging | Accessories | POS | Exhibition | Literature