Spring thematic and activation. European launch.
We were asked by Yankee Candle to launch the new My Serenity collection that embodied promise and new beginnings. The fragrance scents and wax colours characterising the gentle awakening of springtime with a sense of calm, mindfulness and optimism.
We created a gift-packaging collection with a soft vignette, highlighting one of the key fragrances and inspired by a sunrise sky. The geometric mandala motif was used to symbolise stability and calm, and together with complimentary colours and gold foil print finishes, gave the collection a contemporary edge. These graphics were then used across all campaign activation.
In addition to the Yankee Candle core range, we designed a Boots exclusive gift packaging range under the same core thematic, but with it's own individual look.
Campaign Identity | Retail | Packaging | POS | Exhibition | Literature