Spring thematic and activation. Pan-European launch.
Yankee Candle Europe were launching a new wax collection inspired by the purity of fresh, natural fragrances under the name Pure Essence.
They asked us to create the identity, gift packaging and accessories for this new range, plus design all the campaign launch material.
We designed a beautifully crafted packaging collection with detailed botanical art illustrations, communicating perfectly the indulgent new scents. A hugely successful range with consumers purchasing gift packs for themselves and as occasions gifts. The campaign was also translated into various languages for a Pan-European launch.
Campaign Identity | Retail | Packaging | POS | Exhibition | Literature