Pilgrims Choice.
Brand redesign and activation.
Part of a £5m brand refresh that retained and developed key, recognisable attributes of the brand while giving the identity a modern, premium feel. The positioning of the brand as the ‘choosiest cheese company’ reflected the hand-chosen nature of the product.
Bespoke hand written type was used throughout reflecting the hand-chosen nature of the cheese and rustic textures giving the product a premium artisan feel. All product descriptors centre on the taste of the cheese to aid the consumer choice.
Brand Positioning | Brand Packaging | Brand Identity | Digital | Social Media Graphics | Sampling Units | Exhibition Stands | Trade Advertising
