Lloyds Pharmacy

Pure and Simple

Own label toiletries packaging. Pan-European design.

Development of a proposition for a Pan European owned brand toiletries range for the Celesio Group. Pure + is a fragrance and additive free range of products available from the pharmacy.

We created the brand positioning, naming and brand identity for Pure+. Development of the pack graphics and structure for a 3 tier range. Simple and clinical packaging with a strong grid and clear hierarchy.

Positioning | Identity | Packaging

pure pharmacy range extension concepts