Vitamins And Supplements Range NORWAY
LloydsPharmacy asked us to create a new Vitamins and Minerals range for the Norwegian market with a premium and minimalist approach. Positioned under the Vidi Pluss brand, the new range is divided into 3 supplements groups - Vitamins, Minerals and Vitamins/Minerals. We used a radiating, colour-coded, organic shape to differentiate the separate groups whilst also giving a sense of energy, efficacy and 'feel good'. The simple text grid is flexible enough to work across all pack formats and in tandem with the colour graphic successfully delivers an uplifting supplements range.
The total range spans over 10 sku’s.
Packaging Design | Identity