Summer thematic and activation.
We were asked by Yankee Candle to launch a new Riviera Escape fragrance collection. Our graphics were inspired by the sunny charm of this Italian destination - tall, hotly coloured houses on the edge of a richly coloured sea. A leisurely breeze mingling with heady florals, peaches ripening in the Summer sun on the mountain sides, boats moored in the harbour.
The typography styling for the branding was inspired by classical holiday posters from a bygone era. A Bella collection!
Campaign Identity | Gift Packaging | POS | Exhibition | Literature